India is a home to spectrum of arts, craftmanship and designs. Its history is stitched with stories weaved behind the threads of fashion. The ancient Indian Maharajas and Maharanis were also a great fashion-enthusiast, adorned with contemporary Indian fabrics. Each fabric tells a legacy, exclusivity and artistry in it. It is the heritage that has evolved with the centuries and brought up towards the current pace of futuristic fashion.
The ancient weaving techniques, handworks, brocade art and multiple other ways were used to embrace the royal clothing for Indians. From the top of the head to the tip of toes, people were fascinated by the authenticity of Indian craftmanship. Every piece of thread and fabric has been a part of empires established, artisans strived, cultures risen and craftmanship born. At the same point of time, our inspiration lies in the incredible beauty of fashion which was existent within the past decades and can be imagined again.
It was time when royalty wasn’t born; it was worn. Various fabric like Bandhani from Gujrat, Chanderi from Madhya Pradesh, Kanchivaram from Tamil Nadu, Banarasi silk and Kinkhab from Varanasi, Leheriya and Zari from Rajasthan formed the benchmark of our ethnic clothing. Furthermore, weaving techniques like Chikankaari from Lucknow, Jardosi from Rajasthan and Pichwai work from Nathdwara has shaped the fashion-sense of India. The beauty of these fabrics is a rebellion wrapped in tradition.
At Kinkhab, we have embarked on a mission to revive the soul of Indian heritage and represent it through our brand. Because this fashion shouldn’t be confined till the walls of museums or history books; it should be within ourselves and the futuristic fashion. Our idea and inspiration lies in the beauty of these intricate artworks to reinterpret the current fashion trends. This brand is built with the belief that your tradition can also be cool and modern with immense pride. The time has come for the things which have gone indigenous to reignite again.
“WEAR KINKHAB, WEAR TRADITION”
