by Unknown author

Our Brand Vision

Kinkhab was born from a simple yet powerful idea. We come from the oldest city of world Varanasi which is known for its spectrum of cultures and traditions with intricate artworks. From banarasi silk to banarasi paan everything has its own story behind it with its own heritage. It all started when our founder emerged with his fascination with authentic Indian fabrics. In today’s world the youth generation as known as ‘the Genz’ have great love towards styling their body with uniqueness and intrigue. This is an emerging trend with respect to this tech-savvy world. But there in comes an irony.

Currently, the circumstance is that the authentic fabrics of India have been stipulated till the walls of museum. We majorly tend to wear outfits of these fabrics on only social, cultural or spiritual occasions. But within this scenario, there lies a great fortune of fashion amongst us within the cultural heritage of our country.

That is where our brand’s motive comes in. We firmly believe that fabrics as opulent as these can be successfully integrated with people’s daily lives and make them closet-friendly.

We at Kinkhab want to make your sense of fashion and clothing to extraordinary level that lets you wear your own roots. This whole brand is made on the thought that we amalgamize fashion with tradition, calling up to our tagline “Where Fashion Meets Tradition”. Rather than just another streetwear outfit, we blend ethnicity with exclusivity. 

Our founder, Mr Yash Arhatia focuses and rehabilitates onto strengthening the world of ethnic Indian fabrics and giving it a whole new identity. We are not here to style ordinary clothes for you; we’re here to design stories that you can wear. We also believe that our generation isn’t disconnected from their roots rather they just need an incarnation of it. We hope to ignite this spirit into the youth of India, and make the utopian vision successful!

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